Week16——Project Four Reflection(LYU JINSHUO2022090173)

 Project Four Reflection

For the extra credit project, I decided to analyze a Calvin Klein advertisement with Brooke Shields. I chose this one because I had heard that it caused a lot of discussion when it first came out, and I wanted to understand why people reacted so strongly to it.

When I started looking into the advertisement, I noticed that people talked much more about Brooke Shields and the message of the ad than the jeans themselves. That was surprising to me because the purpose of an advertisement is supposed to be selling a product. It made me realize that companies often try to get attention in ways that go beyond the product they are advertising.

Something else I thought about while doing this assignment was how different people can see the same advertisement differently. What a teenager notices might not be the same thing that an adult notices. Because of that, advertisements can have different effects on different audiences.

Overall, I enjoyed this project because it made me pay more attention to the messages behind advertisements. Normally I do not spend much time thinking about them, but after doing this assignment I started noticing how advertising can influence the way people think about gender and relationships.


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