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Week16——SHU YING: The illusion of choice in the Spotify and TikTok era

 In their seminal work Dialectic of Enlightenment (1944), Max Horkheimer and Theodor Adorno introduced the concept of the "Culture Industry" to describe how popular culture under capitalism functions similarly to a factory producing standardized goods. They argued that mass media—such as radio, film, and magazines—are not genuine forms of art or spontaneous popular expressions, but are instead highly calculated ideological instruments designed to manipulate mass society into passivity. According to Adorno, the culture industry homogenizes cultural products, ensuring that everything becomes predictable, repetitive, and easily consumable. Individual choice within this system is entirely illusory; what consumers perceive as personal freedom or distinct tastes are actually pre-selected options manufactured by media conglomerates to sustain capitalist production and eliminate critical consciousness. Ultimately, the culture industry subverts the revolutionary potential of art, tran...

Week16——SHU YING: How we quietly fight back against social media

In contemporary media studies, the concept of "digital enclosure" serves as a critical framework for understanding how corporate platforms restrict user autonomy by transforming open digital spaces into highly monitored, profit-driven environments. This theoretical perspective, rooted in classical political economy and media ecology, posits that modern internet conglomerates utilize sophisticated algorithms and data surveillance to commodify human attention and enclose the digital commons. Within these enclosed spaces, user behavior is not merely observed but systematically engineered; every click, hover, and pause feeds back into a machine learning loop designed to maximize platform engagement and multi-layered data extraction. This systematic harvesting of human subjectivity effectively turns the user into the ultimate commodity, where the boundary between public communication and corporate property becomes entirely blurred, leaving little room for unmonitored human agency....

week16——SHU YING : Secondary Creations and Reaction Videos: Re-evaluating Audience Agency in the Age of Social Media

In his foundational essay Encoding and Decoding in the Television Discourse (1980), Stuart Hall fundamentally disrupted the traditional, linear model of mass communication by arguing that media texts are not passively absorbed by a homogeneous audience. Instead, Hall proposed that communication is a complex structure of practices where audiences play an active role in decoding messages, and depending on their cultural backgrounds and social positions, viewers can adopt a dominant-hegemonic, a negotiated, or an oppositional code to interpret the media content. This concept of audience agency was significantly expanded by Henry Jenkins in Convergence Culture (2006) through the framework of "participatory culture," which describes a shift from passive media consumption to active media co-creation. In this modern media ecosystem, consumers are no longer just viewers; they become active participants who reshape, remix, and recirculate media texts. According to Jenkins, secondary c...

Week16——Project Four Reflection(LYU JINSHUO2022090173)

  Project Four Reflection For the extra credit project, I decided to analyze a Calvin Klein advertisement with Brooke Shields. I chose this one because I had heard that it caused a lot of discussion when it first came out, and I wanted to understand why people reacted so strongly to it. When I started looking into the advertisement, I noticed that people talked much more about Brooke Shields and the message of the ad than the jeans themselves. That was surprising to me because the purpose of an advertisement is supposed to be selling a product. It made me realize that companies often try to get attention in ways that go beyond the product they are advertising. Something else I thought about while doing this assignment was how different people can see the same advertisement differently. What a teenager notices might not be the same thing that an adult notices. Because of that, advertisements can have different effects on different audiences. Overall, I enjoyed this project becau...

week 16) Seohyun Son

 Completing My Wikipedia Translation Project This week, I completed and submitted the final versions of my Wikipedia translation articles, Vietnamese migrant brides in China and Unrestricted Warfare . Looking back, this project was much more challenging than I expected when I first started the course. While translating the articles, I learned that Wikipedia editing requires careful attention to detail. It was not enough to simply translate the original text. I had to check references, revise wording, and make sure the information was presented clearly and accurately in Korean. Through this process, I became more aware of how information is organized and shared on Wikipedia. Finishing these articles gave me a sense of accomplishment because I was able to contribute knowledge that can be accessed by other readers. Overall, this project helped me better understand the work behind Wikipedia and changed the way I think about online information.

week16-Wikipedia Editing and Translating Book Titles-xiongchaoli웅초려

 As we reach the 16th and final week of this course, I find myself looking back at the journey of navigating the complex world of Wikipedia editing. What started as a simple translation task evolved into a deep dive into the technical and collaborative infrastructure of the world’s largest encyclopedia. Throughout this semester, I learned that being a Wikipedia editor is far more than just translating content. It is about understanding the "logic" of an information system. In the early weeks, I was mostly concerned with translating the text accurately. However, as the course progressed, I realized that the true challenge—and the true value—lies in the technical precision of citations and metadata. Key Takeaways: The Technical Craft: Learning to handle citation templates (like {{cite book}} , {{cite encyclopedia}} , and the Harvard citation logic) was a game-changer. I realized that a source is only as good as its verifiable format. Missing a small parameter could render a so...

WEEK15:LIU YINGCHU -What I Learned from Editing Wikipedia

 Before editing Wikipedia, I mainly used it as a quick and convenient source of information. I rarely thought about how articles were created, updated, or maintained. Through this editing experience, I gained a much deeper understanding of how online knowledge is produced and shared. One of the most important lessons I learned is the value of reliable sources. Wikipedia requires information to be supported by credible references, which taught me to verify facts carefully instead of accepting information at face value. As a result, I became more aware of the importance of accuracy and the dangers of misinformation in the digital world. I also improved my research and writing skills. Because Wikipedia emphasizes neutrality, I had to learn how to present information objectively and clearly. This experience helped me organize information more effectively and communicate ideas in a balanced way. Another important lesson was the role of collaboration. Wikipedia is built and maintained by...